Introduction

About Kameda Seika

KAMEDA SEIKA is a leading Japanese company, with a 30% market share of rice crackers in the country. The fact that we have continued to hold a top position in the rice crackers business for over 65 years since 1957 is proof of our dedication to meeting the diverse needs of our customers in addition to the requirements of our customers' demand for food safety and security, and continue to produce rice crackers that are delicious and enjoyable to eat. Many people are familiar with our arare and osenbei rice crackers, including our longstanding best-selling brands “KAMEDA Kaki-no-Tane” and “Happy Turn”, which represent KAMEDA SEIKA.

As the leading producer of rice crackers, KAMEDA SEIKA will stay ahead in an ever-changing market. Through innovation in our best-selling product lines and developing eating scenarios through new rice crackers, we will energize the rice cracker market and bring health, delight, and excitement to all our customers.

Company Profile

Company name	KAMEDA SEIKA CO., LTD.
Founding Date	September 1946
Operation Date	August 1957
The main commercial aspect	Production and sale of rice crackers and snacks
Headquarter	3-1-1 Kameda-kogyodanchi, Konan-ku, Niigata-shi, Niigata 950-0198, Japan
Office in Tokyo	2F, 3F, 4F, Tsukiji Building 3-3-8 Irifune, Chuo-ku, Tokyo 104-0042, Japan
Factories	Kameda factory (Niigata-shi, Niigata) Motomachi factory (Niigata-shi, Niigata) Suibara factory (Agano-shi, Niigata) Shirone factory (Niigata-shi, Niigata)

Group Companies

Company name	Location	Main business
Ajikal Co., Ltd.	Konan Ward, Niigata City, Niigata Prefecture	Manufacture and sale of confectioner
Toyosu Co., Ltd.	Ikeda City, Osaka Prefecture	Manufacture and sale of confectioner
Nissin Confectionery Co., Ltd.	Utsunomiya City, Tochigi Prefecture	Manufacture and sale of confectioner
Mary's Gone Crackers, Inc.	Nevada, USA	Manufacture and sale of confectionery
KAMEDA USA, INC.	Nevada, USA	Sale of confectionery
Singha Kameda (Thailand) Co., Ltd.	Samut Prakan Province, Thailand	Manufacture and sale of confectionery
Singha Kameda Trading (Thailand) Co., Ltd.	Samut Prakan Province, Thailand	Manufacture and sale of confectionery
Qingdao Kameda Foods Co., Ltd	Shandong Province, China	Manufacture and sale of confectionery
LYLY KAMEDA CO., LTD.	Phnom Penh City, Kingdom of Cambodia	Manufacture and sale of confectionery
TH FOODS, INC. (*)	Illinois, USA	Manufacture and sale of confectionery
THIEN HA KAMEDA, JSC.	Hung Yen Province, Vietnam	Manufacture and sale of confectionery
Daawat KAMEDA (India) Private Limited (*)	Haryana, India	Manufacture and sale of confectionery
Onishi Foods Co., Ltd.	Minato-ku, Tokyo	Manufacture and sale of long-term preserved foods
Maisen Co., Ltd	Sabae City, Fukui Prefecture	Production and processing and sales of agricultural products
Maisen Fine Foods Co., Ltd	Sabae City, Fukui Prefecture	Manufacture, sale and import / export of food
Tainai Co., Ltd.	Tainai City, Niigata Prefecture	Manufacture and sale of rice bread crumbs and rice flour bread
Niigata Transport Co., Ltd.	Konan Ward, Niigata City, Niigata Prefecture	Freight transportation, warehousing
Kameda Transport Co., Ltd.	Konan Ward, Niigata City, Niigata Prefecture	Freight
NAS Co., Ltd.	Agano City, Niigata Prefecture	Car sales and repairs

Company's History

1946

KAMEDA Farmers’ Association consignment processing plant established on the site of the current Motomachi Plant. Production of mizuame malt syrup begins.

Corporate structure reorganized into the KAMEDA Agricultural Products Cooperative Association.
The main business was the manufacture of baked rice crackers, with Kaki no Tane and rice cakes also being produced.
1957

KAMEDA SEIKA CO., LTD. established under the umbrella of the KAMEDA Agricultural Products Cooperative Association.

1966

“Kaki no Tane with Peanuts” released.
1967

“Salad Usuyaki” released.
1969

Advertising campaign launched with a popular jingle “KAMEDA no Arare Osenbei ♪”.

1977

“Fresh Pack Kaki-no-Tane” released.
1976
- Shirone Plant started operations.
- “Happy Turn” released
1975

Reached No. 1 in sales in the Japanese domestic rice cracker market.
1972

Former headquarters building completed.
“HaiHain” released.
1971

Suibara Plant started operations
“Soft Salad” released.

1989

Business alliance with SESMARK FOODS, INC. (now TH FOODS, INC.) of the USA.
1987

The current Kameda Plant (at Kogyodanchi) started operations.
1986

“Magari Senbei” and “Potapota Yaki” released.
1985

“Age Ichiban” released.
1984

Listed on the Niigata Stock Exchange.

1998

Spun off the engineering business as a wholly owned subsidiary called Ademak Co., Ltd.
1997

Spun off the information systems business as a wholly owned subsidiary called K System Co., Ltd.
1996

Sale of regular rice for meals started.
1994
- Enter the healthcare business.
- Low protein rice “Yume Gohan” is released.
1993

“Tsumami Dane” released.
1992

Niigata Yuso Co., Ltd. and Ajicul Foods Co., Ltd. (currently Ajicul Co., Ltd.) became wholly owned subsidiaries.
1990

Headquarters building completed.

2000-2009

2009
- Consolidated SMTC Co., Ltd. of Thailand (now THAI KAMEDA CO., LTD.) as a subsidiary.
- Announced new Group vision to become a “Global Food Company”.
2008
- Established KAMEDA USA, INC.
- “Waza no Kodawari” and “Katabutsu” released.
2007

R&D Center completed.
2005
- Established Tianjin Kameda Food Co., Ltd. in China.
- “Teshioya” released.
2004
- Consolidated Toyosu Co., Ltd. as a wholly owned subsidiary.
- Consolidated Nisshin Seika Co., Ltd. as a wholly owned subsidiary.
2003

Established Qingdao Kameda Foods Co., Ltd. in China.
2002

Acquired International Environmental Management Certification ISO 14001.
2001

Acquired International Quality Management Control Certification ISO 9001
2000
- Listed on the Second Section of the Tokyo Stock Exchange in conjunction with the merging of the Niigata and Tokyo Stock Exchanges.
- “Fukkura Okayu” rice porridge released.

2019

Maisen Co., Ltd. and Maisen Fine Foods Co., Ltd. became subsidiaries.
2018

Established LYLY KAMEDA CO., LTD. in Cambodia.
2017
- 60th anniversary of the company.
- Established Daawat KAMEDA (India) Private Limited.
2015

Michiyasu Tanaka assumed office Chairman of the Board & CEO, and Isamu Sato took up the position of President & COO
2014

Acquired Food Safety System Certification FSSC 22000.
2013
- Consolidated Onisi Foods Co., Ltd. as a wholly owned subsidiary.
- Established THIEN HA KAMEDA, JSC. in Vietnam.
2012
- Changed listing to the First Section of the Tokyo Stock Exchange.
- Acquired Mary’s Gone Crackers, Inc. of the USA.
- Transferred entire ownership of affiliate Tianjin Kameda Food Co., Ltd.
2010

Integrated K System Co., Ltd. and Ademak Co., Ltd. by merger.

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