Brings ICHI Japanese Rice Crackers to the World at Hanoi Tourism Promotion Festival 2025

After being honored to receive Halal certification from ACTS, ICHi Japanese Rice Crackers participated and displayed delicious Japanese Rice Crackers products at the Hanoi Experiential Tourism Promotion Festival 2025 at the Halal product area on May 29 and 30.

As one of the leading rice cracker brands in Vietnam, ICHi proudly showcased its signature deep-fried rice cracker line at the festival — known for its rich flavors, crispy texture, and Halal certificated. Thanks to this, ICHi crackers received enthusiastic support from a large number of international visitors from South East Asia and Middle East Muslim countries, such as Malaysia, Indonesia, Iran,...

At the event, Mr. Masaru Sawada – Marketing Director of Thien Ha Kameda Joint Stock Company – shared: “Our participation in this event reflects our commitment to meeting Halal standards and introducing the unique flavors of Japanese rice crackers to the global Muslim community. ICHi rice crackers are not just a delicious snack – they represent the culture, quality, and joy we hope to bring to everyone.”

Currently, ICHi Rice Crackers are available in Dubai and will soon be launched in Indonesia – two long-established Muslim-majority markets with strict food standards. By taking part in activities like the Hanoi Tourism Experience Promotion Festival 2025, ICHi hopes to bring the delightful taste of Japanese rice crackers closer to Muslim customers around the world.